DMO Showcases Puerto Rico Through Targeted FAM Trips

Exciting things are happening at Discover Puerto Rico and we want to share them with you!  

We are working on several projects and are confident that they will yield amazing results, transforming the tourism industry in Puerto Rico.  

One of those projects are Familiarization Trips (FAM). We hosted several FAM trips in the last few weeks, each targeting a specific group or market, including a Culinary FAM, a Metro-San Juan FAM and, most recently, an LGBTQ+ FAM, among several others.  

Through this FAM trips, we’ve showcased the different attractions and culinary offerings available in Puerto Rico, along with arranging experiences that allow cultural immersions for our guests. These experiences allow us to position Puerto Rico as a premier leisure and business destination.  

Through FAM’s, we have garnered great coverage in top-tiered media outlets along with amazing exposure on social media.  

We have several other FAM trips planned before the end of the year, including a Luxury FAM, a Golf FAM, a Family Oriented FAM, and a Vieques-Culebra FAM.  

If you would like more information on partnering with Discover Puerto Rico on future FAM trips, please contact Xiomara Rodriguez at or by calling 787-957-8823.

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