Dear Industry Partners,

We are continuing to communicate the Island is open for tourism across earned, social, direct-to-consumer and sales channels. Those who may have missed Wednesday’s communication, we shared this link, — a plan presented during Tuesday’s Marketing and Sales Advisory Committee (MSAC) meeting — to continue navigating and mitigating the recurring seismic activity and its impact. We have been working against this established 30-day plan to ensure our cadence of communication is responsible but accelerated given the need to drive tourism for the economy.

Most current press coverage is focused on President Trump signing the disaster declaration, and the wider political response. Sample coverage can be found below. As with every new seismic activity and key moment, like this one, media tend to reset their focus. However, our efforts of correcting misinformation and sharing our proactive “open for tourism” message continues, and we have been actively securing interest from outlets such as Travel + Leisure, NorthStar Meetings Group, People en Español, and Conde Nast Traveler, among others, for interviews where we can drive home our “open for tourism” message. We continue to influence coverage, such as Fodor’s Travel “Puerto Rico Earthquakes: What You Need to Know About Traveling to Puerto Rico Right Now,” MPI “Here’s Why You Can & Should Pack Your Bags for Puerto Rico,” and Caribbean News “Puerto Rico Remains Open to Tourism,” all which have included our latest statement. This AFAR piece titled “Puerto Rico Is Open for Tourism, Despite All Those Grim Earthquake Headlines,” is worth noting as it includes our statements, quotes, our visual map, encourages travel to Puerto Rico right now, and even pokes at the sensationalist headlines some media outlets have chosen to utilize.

We are moving forward with pre-programmed activity, such as the Blank Canvas Initiative – which was launched yesterday, in addition to great new content on the Discover Puerto Rico website. And, on our consumer and industry Facebook pages we shared a new video, produced internally, featuring real-time, user-generated content that speaks to the current status of the island and our readiness to welcome visitors. We encourage our industry partners to share this video on their own channels.

We have updated our U.S. mainland/international statement and prepared a subsequent statement if we get inquiries related to the signing of the declaration.

US Mainland/International statement:

Puerto Rico is open for tourism. Power across the Island has been restored at 99%. Flights are operating normally to/from the San Juan Luis Muñoz Marin, Ponce and Aguadilla airports, and all major hotels are operating normally. Taxis and ride share options are also available. We welcomed nearly 56,000 cruise passengers into our San Juan Port last week alone. The Ponce Cruise Port, the Puerto Rico Convention Center, and major attractions such as El Morro, El Yunque, San Cristobal Fort, including all areas outside of the Southern region, continue to be open. Our beaches, natural attractions, restaurants and travel service providers are welcoming visitors and sharing Puerto Rico’s unique culture and warm hospitality. We encourage all visitors who have an upcoming trip to Puerto Rico to continue to show their support as tourism is vital. To keep the economy recovering, we must keep tourism strong as it fuels local communities. We stand with our communities in the Southern region and are confident that Puerto Rico’s resilient spirit will shine through now more than ever. For the latest information and travel updates, visit DiscoverPuertoRico.com.

Statement if asked about disaster declaration:

Tourism is vital to keep Puerto Rico’s economy recovering, as it fuels local communities. The disaster declaration signing will benefit our communities in the Southern part of Puerto Rico, who were impacted by the recent seismic activity. We encourage all visitors who have an upcoming trip to Puerto Rico to continue to show their support for the Island. We stand in solidarity with our communities recovering in the southern region and are confident that Puerto Rico’s resilient spirit will shine through now more than ever.

Thank you for your continued support in communicating our open for tourism message.

If you have any questions, do let us know.

Sincerely,

Brad Dean

CEO of Discover Puerto Rico, Puerto Rico’s Destination Marketing Organization

*Tourism update related to the latest earthquakes – 2:30pm AST, January 17th

WHAT ARE DMOs? 
  • A Destination Marketing Organization is a not-for-profit entity charged with promoting a destination and enhancing the long-term economic development of communities through travel and tourism.
  • DMOs exist globally and every major destination relies upon the organization to grow its visitor economy.
  • Discover Puerto Rico is the official name of the Puerto Rico Destination Marketing Organization.
WHY A DMO FOR PUERTO RICO?
  • Discover Puerto Rico is responsible for off-island promotion of leisure travel, meetings, conventions, and events through an integrated strategy.
  • Through synergistic efforts and an aligned vision for the destination, we intend to accelerate our visitor economy as a key driver to the island’s economic growth.
  • Our organization is designed to incorporate global best practices, institutional independence and continuity of management. In consultation with key industry stakeholders, we also work with the highest ethical values, transparency, accountability, and a bias towards action and agility.

Working To Benefit Our Entire Island

UPCOMING EVENTS

EVENTS

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