DPR Launches New Co-Op Program

This month, Discover Puerto Rico launched its first Hotel Co-op Program. For this initiative, we developed a co-branded display campaign that drives traffic to discoverpuertorico.com/holidays. There, consumers can click through articles outlining packages provided by our hotel partners and book packages directly with the lodging property.

The packages include four nights and customer’s choice of an array of experiences focused around our culture, gastronomy, and beautiful sites:

  • Bioluminescent Bay
  • El Yunque Rainforest
  • Bacardi Tour/Old San Juan
  • Catamarán to Icacos
  • Old San Juan Historic Tour and Food Tour
  • Coffee Hacienda in Ponce

With this conversion-focused program, we’re looking to help increase length of stay and showcase all the attributes that make Puerto Rico a premier destination. After all, our visitors really need more than a weekend to experience everything Puerto Rico has to offer!

We’re excited to have partnered with the following hotels and matched their investments, dollar for dollar:

  • AC Hotel San Juan
  • BW Condado Palm
  • Condado Vanderbilt
  • Courtyard by Marriott Isla Verde Beach Resort
  • Doubletree by Hilton
  • El San Juan Hotel
  • Hotel El Convento
  • La Concha A Renaissance Resort
  • Ritz Carlton Reserve Dorado
  • San Juan Marriott Resort
  • Sheraton Puerto Rico Hotel & Casino
  • St. Regis Bahia Beach Resort

This first program will run through April 15, 2019. In the meantime, we are working diligently to launch a more robust Co-op Program that’ll benefit not just hotels, but all businesses that help us grow our visitor economy—from tour operators to attractions, restaurants and more. Stay tuned for details, we’ll be coming to a municipality near you this March!

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