About Us


MISSION

Bring prosperity to Puerto Rico by collaboratively positioning our diverse and unique island as a premier destination for leisure, business and events.

VISION

Become a transformational, results-oriented and innovative Destination Marketing Organization, powering sustainable economic growth.

Our Journey

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2018 - July

Puerto Rico Destination Marketing Organization begins promoting Puerto Rico by integrating the sales and marketing operations formerly handled by Meet Puerto Rico and Puerto Rico Tourism Company

2018 - June

Annual Strategic Business and Marketing Plan established

Complete hiring and begin talent onboarding

Finalize transition plan for Meet Puerto Rico

Finalize transition plan for with Puerto Rico Tourism Company

Industry communication and engagement strategy established

2018 - May

Annual Business and Marketing Plan developed

Key Performance Metrics (KPIs) established

Strategic Business and Marketing Plan development timetable established

Transition client communications from PRTC and MPR to PRDMO to ensure continuity of service

2018 - April

2018-2019 budget developed

Organizational design begins

Roles and responsibilities defined

Competencies Plan established

Talent screening, interview and hiring process begins

PRDMO’s Strategic Organizational Plan established

2018 - March

Retain human resources firm to manage hiring process for 20+ positions

Strategic Advisory Board approval

2018 - November thru January

Board members appointed

By-laws ratified by Board of Directors

Committees created:
Executive, Ethics & Governance,
Organizational Development & Effectiveness,
Marketing,
Finance,
Audit and Nominations

Mission and vision established

Puerto Rico Tourism Company (PRTC) and Meet Puerto Rico (MPR) begin transfer of sales and marketing operations to the PRDMO

Job descriptions created

DMO-specialized global search firm retained for senior executive positions

Physical location plans developed

2017 - March

Law #17-2017 is passed, creating the Corporación para la Promoción de Puerto Rico como Destino, Inc. or Puerto Rico’s Destination Marketing Organization (PRDMO)

OUR TEAM /

Executive Office

  • Brad Dean
    Brad DeanChief Executive Officer
  • Jennyfer Ferrer
    Jennyfer FerrerExecutive Assistant
  • Michelle DeLeo
    Michelle DeLeoExecutive Project Coordinator

Finance

  • Alma Pedrosa
    Alma PedrosaChief Executive Officer
  • Ingrid Figueroa
    Ingrid FigueroaOffice Coordinator
  • Keren Cordero
    Keren CorderoAccounting Manager

Communications

  • Jennifer Rosa
    Jennifer RosaCommunications Vice President
  • Xiomara Rodríguez
    Xiomara RodríguezPublicity & Industry Communications Director
  • Yennifer Álvarez
    Yennifer ÁlvarezCommunications Director

Sales & Destinations Support Services

  • Carlos Deliz
    Carlos DelizRegional Sales Manager
  • Ed Carey
    Ed CareyChief Sales Officer
  • Iraliz Otero
    Iraliz OteroDestination Support Services Coordinator
  • José Enrique Arana Rodríguez
    José Enrique Arana RodríguezSales Coordinator
  • Joyce Méndez
    Joyce MéndezNational Sales Director
  • Patricia Villalí
    Patricia VillalíDestination Support Services Coordinator
  • Rosa Luke
    Rosa LukeNational Sales Director
  • Vanessa Figueroa
    Vanessa FigueroaDestination Support Services Director

Marketing

  • Coralis Rivera
    Coralis RiveraSocial Media Coordinator
  • Dalissa Zeda
    Dalissa ZedaWeb Content Manager
  • Deborah Cohen
    Deborah CohenMarketing & Conventions Marketing Director
  • Erin Cardona
    Erin CardonaCreative Services Director
  • Janid Ortíz
    Janid OrtízPartnership Marketing Director
  • Jean Paul Polo
    Jean Paul PoloMulti Media Director
  • Karinna Sostre
    Karinna SostreWeb Content Coordinator
  • Leah Chandler
    Leah ChandlerChief Marketing Officer
  • Liz Mabe
    Liz MabeDigital Marketing Director
  • Michelle Vilas
    Michelle VilasMarketing Project Manager
  • Patricia Camacho
    Patricia CamachoSocial Media Senior Manager