WHAT ARE DMO’s?
- A Destination Marketing Organization is a not-for-profit entity charged with promoting a destination and enhancing the long-term economic development of communities through travel and tourism.
- DMOs exist globally and every major destination relies upon the organization to grow its visitor economy.
- Discover Puerto Rico is the official name of the Puerto Rico Destination Marketing Organization.
WHY A DMO FOR PUERTO RICO?
- Discover Puerto Rico is responsible for off-island promotion of leisure travel, meetings, conventions, and events through an integrated strategy.
- Through synergistic efforts and an aligned vision for the destination, we intend to accelerate our visitor economy as a key driver to the island’s economic growth.
- Our organization is designed to incorporate global best practices, institutional independence and continuity of management. In consultation with key industry stakeholders, we also work with the highest ethical values, transparency, accountability, and a bias towards action and agility.