What are DMO's?

Destination Marketing Organizations (DMOs) are not-for-profit entities charged with promoting a destination and enhancing the long-term economic development of communities through travel and tourism. DMOs exist globally and every major destination relies upon its DMO to grow its visitor economy.

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VISION

Become a transformational, results-oriented and innovative Destination Marketing Organization, powering sustainable economic growth.

MISSION

Bring prosperity to Puerto Rico by collaboratively positioning our diverse and unique island as a premier destination for leisure, business and events.

WORKING TO BENEFIT OUR ENTIRE ISLAND!

When the visitor economy grows, everyone wins!  Jobs are created, businesses grow, the local tax base expands and potential investors are attracted to the Island.  

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Why a DMO For Puerto Rico?

The PR DMO will assume the responsibility for off-Island promotion of leisure travel, meetings, conventions and events through an integrated strategy designed to for efficiency and high-impact. Through synergistic efforts and an aligned vision for the destination, we intend to accelerate our visitor economy as a key driver to the island’s economic growth. Our new organization will be designed to incorporate global best practices, institutional independence & continuity of management, consultation with key industry stakeholders, transparency & accountability, highest ethical values and a bias toward action & agility.

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WORK WITH US!

The Puerto Rico DMO is committed to creating a world-class team of marketing and sales professionals who will design and implement innovative, results-oriented Destination Marketing strategies to promote the Island as a world-class destination. We are searching for individuals who possess industry knowledge and technical skills, but most importantly, we are focused on creating a performance-driven team that is passionate, hungry, inspired to serve, and committed to launching an era of prosperity for Puerto Rico.

DMO MILESTONES

2018
July

Puerto Rico Destination Marketing Organization begins promoting Puerto Rico by integrating the sales and marketing operations formerly handled by Meet Puerto Rico and Puerto Rico Tourism Company

2018
June

Annual Strategic Business and Marketing Plan established

Complete hiring and begin talent onboarding

Finalize transition plan for Meet Puerto Rico

Finalize transition plan for with Puerto Rico Tourism Company

Industry communication and engagement strategy established

2018
May

Annual Business and Marketing Plan developed

Key Performance Metrics (KPIs) established

Strategic Business and Marketing Plan development timetable established

Transition client communications from PRTC and MPR to PRDMO to ensure continuity of service

2018
April

2018-2019 budget developed

Organizational design begins

Roles and responsibilities defined

Competencies Plan established

Talent screening, interview and hiring process begins

PRDMO’s Strategic Organizational Plan established

2018
March

Retain human resources firm to manage hiring process for 20+ positions

Strategic Advisory Board approval

2018
November thru January

Board members appointed

By-laws ratified by Board of Directors

Committees created:
Executive, Ethics & Governance,
Organizational Development & Effectiveness,
Marketing,
Finance,
Audit and Nominations

Mission and vision established

Puerto Rico Tourism Company (PRTC) and Meet Puerto Rico (MPR) begin transfer of sales and marketing operations to the PRDMO

Job descriptions created

DMO-specialized global search firm retained for senior executive positions

Physical location plans developed

2017
March

Law #17-2017 is passed, creating the Corporación para la Promoción de Puerto Rico como Destino, Inc. or Puerto Rico’s Destination Marketing Organization (PRDMO)